Communication News and Information for Savvy Business Owners

Virtual book signings

Laura Haight — Tue, 08 May 2012 21:20:33 +0000

So you're a published author now. Congratulations! But now comes the business of selling your book. Consider a virtual book signing to reach more people, shatter geographic limitations and offer richer content and information to your readers.

An icon fades away and a community takes its place

Laura Haight — Fri, 04 May 2012 18:05:11 +0000

At 32 volumes and 129 lbs, the Encyclopedia Brittanica carried a lot of weight. But no more. Its print days are over. As Brittanica becomes the latest big-brand print product to move to online only, the debate over the credibility of the information being collected, collated, and curated by an army of "crowdsourcers" is underway. Can you still believe what you read?

Dealing with bad comments

Portfolio — Thu, 12 Apr 2012 12:55:16 +0000

Angry and vocal customers are never a good thing. Right? With social media it can be an opportunity to flex your customer service muscles.

Four steps to business-savvy technology

Laura Haight — Tue, 27 Mar 2012 18:13:30 +0000

Technology is not a destination, it's a bus. We get on it and ride to the destination -- a business goal. Want better results from your tech strategy? Don't have one. Have a business strategy that employes technology. We offer four often discussed, but less often implemented, keys to making the trip worthwhile.

What makes a good networking event?

Laura Haight — Sat, 24 Mar 2012 15:13:13 +0000

Networking events are everywhere, but are they worth our time? We ant to know what you think - tell us your experiences and ideas for better networking.

The case for quality

Portfolio — Mon, 19 Mar 2012 20:10:18 +0000

Is a blog post the public face of your business or just a 200-word space filler to give you something to put on Twitter? Careful before you answer. Sacrificing quality is more than just a financial decision.

Are you socially mobile?

Portfolio — Sat, 18 Feb 2012 00:12:15 +0000

The explosion of mobile devices is driving more and more businesses to social media. But make sure you have your communication basics down first, before you worry about where you're going to deliver them.

Grow green: Building better business events virtually

Laura Haight — Thu, 09 Feb 2012 14:16:02 +0000

If your business is looking for ways to reduce waste, save money and move toward more environmentally sustainable models, consider adding virtual events or online meetings to your mix. The savings can spider into many different areas and you make yourself a more attractive partner or vendor to larger businesses with a mandate to work with "green" companies.

Why not a virtual event?

Portfolio — Tue, 24 Jan 2012 16:17:32 +0000

Why isn't your company doing any virtual events? If you are like most, it's a lack of knowledge or a comfort level with the options, the process, and assessing the results. Still virtual events are expected to pick up in 2012. If you're dipping your toe in, here are a few keys to effectiveness.

The next big things

Portfolio — Sun, 01 Jan 2012 14:19:49 +0000

Voice activation expansion, really cheap tablets, and the "cloudburst" - growth of cloud computing and the hacking efforts that follow along. These are some of the top five tech trends we could be watching in 2012. Check out the full story from The Washington Post.