The death of email has been heralded several times. But it keeps hanging in there. Slack’s IPO brought the battle of fully formed collaborative tools to the forefront. Could this be the end for email?
People get frustrated with technology because they have a fundamental misunderstanding about what the point of it is. It is not a magic bullet to make your life easier (although that can be a by-product). It is to expand your capabilities, connect you with things you never knew you needed and give you insights into your business and your customers that you never imagined. But that does not come easy. It's work. But the payoff is power - and that's worth the journey.