Crisis communication today goes far beyond a disaster or major business issue. It can be as small as a social media post gone viral. It can also be an opportunity. If you're prepared for it.
The Ebola outbreak is incredibly serious and not to be taken lightly. But there are lessons being learned - we hope - through some early mistakes that will help other hospitals manage contagions like this one more effectively. And these same lessons can be applied to small businesses in our own emergency planning. Check it out.