online reviews

What to do when online reviewers throw eggs at your business

What to do when online reviewers throw eggs at your business

Social media is a double-edged sword: a great tool when it brings clients in the door but an enemy when it becomes a visible vehicle for bad reviews. Legitimate sites like Google, Yelp, Open Table and Facebook will not remove negative reviews. While there are strategies to push the bad down while elevating the good, the best approach is to use social media for the terrific customer service engine it is.