All in social media
Seventy-eight percent of all businesses are solopreneurs. These small engines-that-do are a big part of our economy and they need a lot of tools to help them compete. Here's a starter list for those who are flying solo of some technology that can be your wingman.
How many risky things did you do online today? Here are five things you can do to be #PrivacyAware. Jan. 28 is Data Privacy Day. Who's taking care of yours?
Is your business blog working for you? Or are you falling victim to three pitfalls that can keep your blog from finding an engaged audience? And, more importantly, how do you make your blog a magnet for clients?
There are so many social media options for your business. Which one is right for you? Maybe it's LinkedIN. You didn't know LinkedIn had company pages? Check this out!
Social media is a double-edged sword: a great tool when it brings clients in the door but an enemy when it becomes a visible vehicle for bad reviews. Legitimate sites like Google, Yelp, Open Table and Facebook will not remove negative reviews. While there are strategies to push the bad down while elevating the good, the best approach is to use social media for the terrific customer service engine it is.
Visuals are the currency of today's communications. Social media, websites, blogs are all keyed around big, powerful photos. But the need for photos and the general open sharing view of the Internet in general has resulted in a lot of copyright infringement. And the big photo houses are clamping down. Don't get caught in an expensive net; learn where the lines are and how to color within them.
Are you one of the 350 million people with a LinkedIN profile? The average US user spends 17 minutes per month on LinkedIn. Here's three opportunities on LinkedIN you might be missing out on.
