Crisis communication today goes far beyond a disaster or major business issue. It can be as small as a social media post gone viral. It can also be an opportunity. If you're prepared for it.
Technology and social media played a pivotal role in the last few weeks of social upheaval, exceeding the boundaries of their original design. When that happens, we are often confronted with the unintended circumstances and unforeseen situations that make us ask: Should we just because we can? Can we stop, if we want to?