Are you one of the 65 percent of business bloggers who haven't published a new post in more than a year? If so, maybe it's because you don't know how to tell your story. Here are some suggestions.
All in communication
The Solopreneur's Toolbox
Seventy-eight percent of all businesses are solopreneurs. These small engines-that-do are a big part of our economy and they need a lot of tools to help them compete. Here's a starter list for those who are flying solo of some technology that can be your wingman.
Breaking the email addiction
Email is the most loved and hated tool in our technology toolbox. We are all bound together by it. And although there are many great tools out there to help break the hold it has on us, getting users to let go is a lot harder than you might think.
Happy Whiners Day
Dec. 26 is both National Whiners Day and National Thank You Note Day. Is that some joke at the National Day Selection Society, or whoever names these days? Maybe the two are more connected than we think?
Are your blog posts doing their job?
Is your business blog working for you? Or are you falling victim to three pitfalls that can keep your blog from finding an engaged audience? And, more importantly, how do you make your blog a magnet for clients?
Is there a blogger inside of you?
Blogging can boost your visibility, increase your search rankings and draw a lot more eyes to your website. But, contrary to popular belief, it's neither easy nor cheap to do it well.
What to do when online reviewers throw eggs at your business
Social media is a double-edged sword: a great tool when it brings clients in the door but an enemy when it becomes a visible vehicle for bad reviews. Legitimate sites like Google, Yelp, Open Table and Facebook will not remove negative reviews. While there are strategies to push the bad down while elevating the good, the best approach is to use social media for the terrific customer service engine it is.